Activate a market
Four decisions. One campaign.
Project, market, buyer, activation. Everything downstream is generated: four sized image assets, the invite email, the Meetup listing, the SMS blast, the social caption, a printable table card with a live QR, a run of show written for this buyer’s objection, and a public registration page.
01 · Project
Developer, development, inventory and pricing all travel with this one choice.
02 · Market
Where we are activating. The six Santiago named, plus the two already proven.
Highest concentration of Latin American second-home buyers in the US
03 · Buyer
Who the room is built for. This changes the angle of every asset and the run of show.
Objection this room arrives with
“Is it safe, and what happens if I need a hospital?”
04 · Activation
Event type, venue, date, capacity. The formats are the ones in the ITA deck.