BAS

Host traction

What the room is actually worth

Four events across two countries, seeded with representative data so the shape is visible. Volume is the easy number. The one that matters is how many people in the room are close to a decision.

Registered
44
98% of 45 seats
Attended
30
68% show rate
Hot
19
Score 75 and above
Warm
19
Score 50 to 74

Where they came from

Paid social11
Direct link10
Eventbrite7
Referral7
Meetup5
Host outreach4

Meetup and Eventbrite registrations arrive through the syndication API, so a host promoting on someone else’s platform still feeds one database. That is the piece nobody else joins up.

This event

Development
NALUUM
Host
Rob Wilcox
Venue
Major Tom, Calgary
Date
Thu, Aug 27
Cost per registration
$18.40
Cost per hot lead
$43

Pipeline

Santiago’s stages. Every one is derived from what the person actually did, never set by hand, so the funnel cannot be talked up.

Lead106
Registered44
Attended30
Engaged27
Qualified21
Discovery Trip Candidate6

Lead is modelled at 2.4x registrations, the ad-click-to-register ratio we would need Chris and Santiago to confirm. Everything below it is measured.

Registrations, ranked by intent

44 people
NameTimelineRangeIntentCameScore
Grant Vasquez
Referral
Now$600k+Land bankingyes94Hot
Cole Okonjo
Direct link
Now$300k to $600kLand bankingyes91Hot
Theo Thorne
Meetup
6 to 12 months$600k+Own to liveyes90Hot
Cole Barrett
Eventbrite
6 to 12 months$300k to $600kOwn to liveyes87Hot
Priya Alvarez
Direct link
Now$150k to $300kLand bankingyes85Hot
Miles Sandoval
Eventbrite
Now$600k+Curiousyes84Hot
Miles Zaman
Paid social
Now$600k+Curiousyes84Hot
Raul Tanaka
Eventbrite
6 to 12 months$600k+Land bankingyes84Hot
Bea Wren
Paid social
Now$600k+Own to rentno83Hot
Cole Reyes
Eventbrite
NowUnder $150kOwn to liveyes81Hot
Rosa Moreau
Direct link
6 to 12 months$150k to $300kOwn to liveyes81Hot
Cole Tanaka
Eventbrite
6 to 12 months$300k to $600kLand bankingyes81Hot
Marta Thorne
Paid social
NowUnder $150kOwn to rentyes79Hot
Miles Zaman
Paid social
NowUnder $150kOwn to rentyes79Hot
Ken Wren
Paid social
6 to 12 months$150k to $300kOwn to rentyes79Hot
Tom Sandoval
Host outreach
NowUnder $150kOwn to rentyes79Hot
Grant Lindqvist
Paid social
Now$600k+Land bankingno79Hot
Owen Reyes
Referral
Now$300k to $600kLand bankingno76Hot
Victor Ostrom
Meetup
1 to 2 years$600k+Own to liveyes75Hot
Lucia Nakamura
Eventbrite
Now$150k to $300kOwn to rentno74Warm
Bea Vasquez
Meetup
1 to 2 years$300k to $600kOwn to liveyes72Warm
Priya Mensah
Paid social
6 to 12 months$300k to $600kOwn to liveno72Warm
Dev Ellery
Direct link
1 to 2 years$300k to $600kOwn to rentyes70Warm
Ken Wren
Host outreach
6 to 12 monthsUnder $150kOwn to rentyes69Warm
Lucia Lindqvist
Host outreach
6 to 12 months$600k+Land bankingno69Warm
Lucia Lindqvist
Direct link
Now$300k to $600kCuriousno66Warm
Priya Duarte
Host outreach
6 to 12 months$150k to $300kOwn to liveno66Warm
Noor Mensah
Meetup
6 to 12 monthsUnder $150kLand bankingyes65Warm
Frank Duarte
Referral
6 to 12 months$150k to $300kCuriousyes65Warm
Pia Bergman
Direct link
NowUnder $150kOwn to rentno64Warm
Hugo Whitfield
Eventbrite
1 to 2 yearsUnder $150kOwn to liveyes56Warm
Tom Zaman
Direct link
Exploring$300k to $600kLand bankingyes56Warm
Theo Whitfield
Meetup
Exploring$150k to $300kOwn to liveyes56Warm
Camille Vasquez
Paid social
1 to 2 yearsUnder $150kOwn to liveyes56Warm
Elena Ellery
Paid social
1 to 2 years$150k to $300kOwn to liveno51Warm
Noor Vasquez
Direct link
NowUnder $150kCuriousno50Warm
Marta Whitfield
Direct link
1 to 2 years$150k to $300kCuriousyes50Warm
Rosa Bergman
Direct link
1 to 2 yearsUnder $150kLand bankingyes50Warm
Joan Moreau
Paid social
Exploring$600k+Curiousyes49Nurture
Sofia Tanaka
Referral
Exploring$600k+Curiousyes49Nurture
Victor Vasquez
Referral
ExploringUnder $150kOwn to liveyes46Nurture
Dev Ostrom
Referral
1 to 2 yearsUnder $150kOwn to liveno41Nurture
Hana Mensah
Paid social
Exploring$150k to $300kOwn to liveno41Nurture
Sofia Wren
Referral
ExploringUnder $150kLand bankingno25Cold